August 27, 2018 | Katie Rogina
Technology advances both in digital displays and supporting infrastructure, along with lowered costs, are making it possible to implement large, eye-catching videowalls — whether it’s for a new corporate lobby, hotel entrance, or government control room.
The results are evident in high-profile projects in flagship public spaces, and have become a key tool in delivering messaging, art and announcements across organizations today. But large-scale videowalls are also being budgeted and deployed in locations that may not generate as much press attention and media buzz.
Here’s a rundown of the top use cases for videowall signage solutions, involving both narrow bezel LCD display technology and fine pitch direct-view LED:
CORPORATEThe feature walls in office tower lobbies of major corporations are starting to include LED or LCD walls that celebrate the brand or company achievements, or in some cases, become public art using dynamic or generative data. In the latter, real-time data such as weather or traffic information directly and automatically contributes to organic digital art that steadily shifts as the data changes. Healthcare organizations, meanwhile, use large LCD display walls with touch capability to celebrate and explain the contributions of major donors.
EDUCATIONCollege campuses, stadiums and theatre arts centers are utilizing videowalls to communicate campus messaging for events, announcements, school pride and much more. The large displays can be seen across campus and has a high impact on information retention among students, faculty and staff. Higher education entities are utilizing videowalls to keep the campus communities engaged in their school spirit.
GOVERNMENTPolice departments, command centers, security organizations, utility companies and other large entities dealing with a lot of information — and needing to keep steady eyes on it — use large LCD or fine pitch LED display walls in control rooms and operations centers to monitor activity through dynamic charting, real-time numbers and arrays of video windows. The walls become giant dashboards that full teams can see and react to quickly, should the need arise.
HOSPITALITYHotels, restaurants and cinemas are using large-format digital walls in numerous ways around their facilities. Large hotels have developed videowalls behind reception desks to greet customers, make them aware of services and amenities, and entertain them during busy check-in times as they wait. Sports and entertainment-themed restaurants are evolving from using single TVs suspended from ceilings to installing giant videowalls in great rooms that can show the big game — or be segmented to show multiple games at once.
RETAILApparel retailers, in particular, use large clusters of displays as feature walls in their highest profile stores to reinforce their brand and help set the mood and tone of the store. Other retailers are using videowall arrays in entry areas or other major decision points, like the tops of staircases or escalators. In some cases, notably in consumer electronics, entire walls of stores are clad in display technology — becoming active decor.
TRANSPORTATIONArrivals and departures displays have been part of mass transportation hubs like airports, train stations and bus terminals for decades, but digital display wall technology is now being used to broaden the kinds of information made available. Airports, in particular, are starting to use wide strips of tiled displays to create changeable images at airline check-in counters and security screening areas. As arrangements change throughout the day, and lines open or shut down, information on the screens also changes.
Installation and management of videowalls today is now much easier than prior versions. The key to implementing a videowall in a public space is to determine what you want and need to do, set a budget, and then strategize implementation.
Haynes, D. (2018, May 21). 7 Ways Videowalls are Transforming Public Spaces [blog post]. Retrieved from https://insights.samsung.com/2018/05/21/7-ways-videowalls-are-transforming-public-spaces/