May 26, 2021 | Katie Rogina
Spinitar, a leading technology expert in audiovisual systems design and integration celebrates 35 years in business. On May 26, 1986, Presentation Products incorporated as an acquisition of the Kroy Lettering Systems’ based out of Santa Fe Springs, California. Founded by Jeff and Barbara Irvin, the company's objective was to build a visual products business that would provide presenters with the tools needed to be more effective when delivering their verbal message. Some of the original products sold were lettering devices, wide format printers, overhead & slide projectors, transparency film and makers, easels, AV carts, pointing devices, and screens.
In the late ’80s and early ’90s, Presentation Products Inc. experienced a peak in business by selling LCD panels and LCD projectors. However, as competition and distribution channels expanded, the margins began to erode -- it became evident that the business needed to build an installation competency and services practice to stay afloat.
“Making that move was pivotal to our survival.” Said Spinitar Founder and Principal, Jeff Irvin.
After attempting to build an installation practice internally, it became clear that Presentation Products Inc. needed help from someone who knew the installation business. In 1999 Irvin partnered with Jay Rogina, a skilled AV professional, and now his partner of 22 years, to help facilitate the transition.
In 2000, Presentation Products began conducting business as Spinitar, and their transition from being a transactional visual products provider to a full-service audiovisual integrator was in full swing.
“I really needed Jay to build the integration business as that was not a business that I knew, '' said Spinitar Founder and Principal, Jeff Irvin. I was great at selling and marketing AV gear but didn’t know the contractor part of the business. Jay and Kris are family to us, and we’re so very fortunate to have had them be a very big part of this journey!”
Fast forward 22 years later, today, Spinitar is a leading systems design and integration firm dedicated to providing clients with custom audio, visual, and communication solutions and services.
Spinitar currently employs 150 Spinitarians and represents some of the best names in the commercial AV industry. Virtually, any technology that you would find in today’s boardrooms, conference rooms, classrooms, training rooms, huddle rooms, etc., is a part of Spinitar’s product portfolio.
“We plan to double revenues in the next 5 years,” said Spinitar Founder and Principal, Jeff Irvin. “The 2020 Covid-19 mess set us back a year, but we’re still very determined to grow -- Not for our egos, but to remain competitive and relevant! Growth will be both organic and acquired, and growth is absolutely a necessity!”