Turtle Bay Resort, a luxury property located on the Hawaiian Island of Oahu, completed an extensive remodel of its entire property in 2021. The goal was to reconsider how guests discover points of interest and activities in and around the resort.
Spinitar, a leading systems design and integration firm, and provider of custom audio, visual, and communication solutions and services, joined forces with Red Dot Digital Media to help make Turtle Bay's vision a reality.
This project required a large-scale rebuild of the resort's entire audio-video system, including a new audio solution that would be adopted throughout the entire hotel, both inside and outside. The new control system was designed to accept multiple sources (BGM, USB audio, live microphones, and stage equipment) and configured to direct audio to up to 18 different zones at once or individual zones based on the end-users need.
One of Turtle Bay's significant goals for the renovation was to prominently display resort activities to guests as they enter the property and provide a sleek wayfinding solution to familiarize visitors with the resort. Spinitar engaged Red Dot Digital Media to design an interactive wayfinding solution that would be displayed centrally in the resort's main lobby. Red Dot constructed a multi-layered interactive experience that invites guests to engage with the displays to learn more about the property and plan activities throughout their stay.
"It was important to Turtle Bay that the touch-interactive displays project a sleek, striking look consistent with the upscale guest experience at the resort," said Justin Rogina, Account Manager at Spinitar. "Red Dot delivered on that front, creating an interactive experience as informative as it is beautiful. The displays have become a centerpiece of the Turtle Bay experience, helping guests discover all the wonderful opportunities that await them at the resort."
The vertically oriented displays feature an attract loop of video content, providing viewers a glimpse into local scenic attractions and nearby activities. Guests can interrupt the attract loop by selecting from a trio of touch-interactive on-screen buttons to view a detailed resort map, a map of the entire island, and a daily weather and surf report.
Conceivably, the most creative aspect of the displays is the use of eight activity "bubbles" that float across the screen, each circular graphic corresponding to a different island activity. When a guest taps an activity of interest on the display, they are taken to an informative screen with a collection of relevant images, text, and video content that introduces them to the activity of interest. The guest can also scan a QR code to view additional information and book activities directly via their smartphones.
Turtle Bay personnel can effortlessly update on-screen content via a custom Google Sheets interface. Almost every presentation element can be updated on-demand, including maps, images, video content, text, QR codes, and even the border-color surrounding the interactive bubbles.
The interactive wayfinding displays were an essential element of a much broader scope of work that encompassed the entire property. Spinitar approached this extensive overhaul in a way that hid the project's technical complexities from view to preserve the beauty of the property. This meant accommodating multiple long-distance runs in varying ground conditions, with careful attention to detail to ensure all AV equipment was adequately weatherproofed.
Once completed, the robust new AV system fulfilled the resort's need to implement a powerful, future-proofed AV network that delivers rich content at key guest touchpoints.
"Spinitar was a great partner to work with on this project," said Darryl Kuder, President of Red Dot Digital Media. "They did a fantastic job managing the environmental challenges presented by Turtle Bay's coastal location. The result is amazing – a robust AV network that will be the centerpiece of the resort for years to come."
